2020 forced us to get 'More Better'

What did 2020 force you to have to do better? 

In speaking with many of my clients, I am reminded how 2020, while poopy on so many levels, forced many of us to rethink how we do business. What worked in the past didn't work so well now. Or, maybe what wasn't working great anyway was absolutely not going to work anymore. We were given little choice but to critically look at the ways were were comfortable doing business and serving our clients and exercise the part of our brain where we innovate and think of new ideas for old business. 

Personally, I was forced to face what I already knew but hadn't acted on yet - I needed to diversify my client and revenue streams. The training work I was travelling to do was put on 'pause' in March and is beginning to start up again virtually. But.....the unwelcomed slow down in work for the past several months provided me with a great opportunity to rethink, rejig and revitalize how I engage with, and add value for, my current and future clients. 

I am often guilty of spending too much time working 'IN' my business relative to the valuable time I need to spend working 'ON' my business. Since March I have spent quite a bit of time working on my business and you know what? It feels pretty good. The ongoing result of the hard work I am putting in, with a little help from my friends, has me now very excited about 2021.

In those quiet moments of walking the dog and convincing myself to get out of bed this past weekend, I started to take a mental inventory of what 2020 motivated me to do differently (better) that I likely would not have started, or even more likely not finished, if not for this past year of challenges.

Here is what I came up with (so far):

• New CRM tool (HubSpot -which is awesome)
• New logo (to be formally launched in January)
• New website (to be formally launched in January)
• New newsletter (starting in January)
• New business cards (even at 54 new business cards are still fun!)
• Developed several sales webinars (with my business partner at Diversified Operations)
• Created a Business Development assessment tool for assessing areas where sales people could use some help (with help from my business partner at Diversified Operations)
• Much clearer concept of the different ways I can add value and I can help my clients
• New and improved diversified business plan
• New (and growing) list of strategic  business partners to help serve my clients better (I now have an even greater appreciation for how important collaboration and partnerships are in this line of work)

Further, as I will be creating and delivering more content from my home office, I have invested in some new technology:

• Web cam
• Ring light
• New tea drinking mug (critical)
• External mic
• Reading chair in my office (I need to use more)

That's a lot right?!

But really, I had to in order to survive/thrive beyond this year. That's what 2020 did - it presented many of us with the opportunity to adapt. To grow. To be even better at what we do.  To be....MORE BETTER!

I would love to hear how 2020 encouraged you to be more better. Let's hear what you did or are working on!