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SBD Growth Blog
Thoughtful ramblings about sales and leadership topics

2020 forced us to get 'More Better'

22/12/2020

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What did 2020 force you to have to do better? 

In speaking with many of my clients, I am reminded how 2020, while poopy on so many levels, forced many of us to rethink how we do business. What worked in the past didn't work so well now. Or, maybe what wasn't working great anyway was absolutely not going to work anymore. We were given little choice but to critically look at the ways were were comfortable doing business and serving our clients and exercise the part of our brain where we innovate and think of new ideas for old business. 

Personally, I was forced to face what I already knew but hadn't acted on yet - I needed to diversify my client and revenue streams. The training work I was travelling to do was put on 'pause' in March and is beginning to start up again virtually. But.....the unwelcomed slow down in work for the past several months provided me with a great opportunity to rethink, rejig and revitalize how I engage with, and add value for, my current and future clients. 

I am often guilty of spending too much time working 'IN' my business relative to the valuable time I need to spend working 'ON' my business. Since March I have spent quite a bit of time working on my business and you know what? It feels pretty good. The ongoing result of the hard work I am putting in, with a little help from my friends, has me now very excited about 2021.

In those quiet moments of walking the dog and convincing myself to get out of bed this past weekend, I started to take a mental inventory of what 2020 motivated me to do differently (better) that I likely would not have started, or even more likely not finished, if not for this past year of challenges.

Here is what I came up with (so far):
  • New CRM tool (HubSpot -which is awesome)
  • New logo (to be formally launched in January)
  • New website (to be formally launched in January)
  • New newsletter (starting in January)
  • New business cards (even at 54 new business cards are still fun!)
  • Developed several sales webinars (with my business partner at Diversified Operations)
  • Created a Business Development assessment tool for assessing areas where sales people could use some help (with help from my business partner at Diversified Operations)
  • Much clearer concept of the different ways I can add value and I can help my clients
  • New and improved diversified business plan
  • New (and growing) list of strategic  business partners to help serve my clients better (I now have an even greater appreciation for how important collaboration and partnerships are in this line of work)

Further, as I will be creating and delivering more content from my home office, I have invested in some new technology:
  • Web cam
  • Ring light
  • New tea drinking mug (critical)
  • External mic
  • Reading chair in my office (I need to use more)

That's a lot right?!

But really, I had to in order to survive/thrive beyond this year. That's what 2020 did - it presented many of us with the opportunity to adapt. To grow. To be even better at what we do.  To be....MORE BETTER!

I would love to hear how 2020 encouraged you to be more better. Let's hear what you did or are working on!
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Living Above the Line: Getting MORE done (November 17)

12/12/2020

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​Last week I had a great conversation with friend and marketing guru Tim Phelan (https://www.linkedin.com/in/timphelan10/). He helped give me some clarity on several ideas I have bouncing around inside my cavernous melon.

For example, a few weeks ago I made a post that science shows that we get ‘dumber’ when we try to multitask. We think it’s helping to get more done, but in fact we get less accomplished, make more mistakes and lower our creativity. Further, it contributes to the frustration of feeling like we didn’t get enough accomplished again today. I have struggled with this and I am making a concerted effort to try and stay on task and not get distracted by ‘squirrel’!
https://www.linkedin.com/posts/scottdonaldwinnipeg_moresaleslesstime-sales-salesenablement-activity-6725060121942134784-Nyhq

I bring this up as I have noticed a recurring theme in many of my coaching calls recently where clients want to Get More Done. In other words - Better Time Management.  Many people feel as though they have to increasingly do more with less.

Sound familiar?

A concept that I use in training and coaching, Living Above the Line, points us in a direction that can help. Here is one example:

As a leader, think about a typical day. How often do you have peers and/or people on your team popping in to see you to ask a question, get clarification or complain about something that ‘isn’t working’? Do you typically have the answer……and give it to them? Or tell them how to fix it?

Are you the ‘answer’ person on your team or in your company? The go-to person that almost everyone comes to for answers because of your education, training and experience? Feels good to help people and be the one they come to for answers, right?

Well STOP IT!

Yah seriously, stop doing that. At least stop doing it so often. As long as you always give them the answers, they’ll keep interrupting your day. Think about it – how often does the person asking the question probably already know the answer? Or, how often with a little help, they could go and figure it out themselves? Additionally, how often are they simply wanting to bitch about somebody or something?

While it’s helpful to vent, we need to move the conversation to a positive place or outcome.

We need to get, you, and them, Living Above the Line. This is all about your frame of mind, your approach or perspective. For example, what may happen if you said to them something like:
 
“What do YOU think we should do to fix this”?

“How do YOU suggest we move forward”

Imagine all the different and good things that can happen from this. First, you are creating the environment where they come with problems AND solutions; or at least ideas. Second, they will eventually start to figure these things out on their own and come to you less and less. From a time-management perspective, imagine this: a team that is, eventually over time, more confident, more engaged and independent. Would this future team come to you less often for answers. Can that save you 30 minutes a day? An hour? More?

Many of my coaching clients have found that getting better, even incrementally over time, at Living Above the Line, has many benefits, including giving themselves more time to work on their own work. Some even spend less time fighting fires, dealing with other people’s problem and being less task focused and (gasp) more working on big picture strategic initiatives.

Sounds awesome right?

​Stop having ALL of the answers ALL of the time. Identify the appropriate opportunities in your day to help someone answer their own questions or find their own answers (good leadership right!). Besides being good for them, it will also help you gain some time during your day.
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